Maximize your social media impact

Make sure when you share your website via social media that it displays attractively for maximum impact. Facebook uses a protocol called Open Graph Twitter has a similar protocol called Twitter cards. If you know HTML you can do this yourself or you can request this from your web administrator.

Which link would you be more likely to click on?

Before:
Before

After:
After

Check yours here:

Yes, you need a Privacy Policy.
Here's how to get one

procrastination

GDPR
If you run a business website, even a small sole proprietorship, you probably need a privacy policy. Ask yourself two questions:


1. Does my website include one or more of these features?
  • Contact form
  • Newsletter
  • Site analytics
  • Ads or referrals
  • Event booking or other reservation service
  • PayPal or other payment service
  • Any other form of tracking or registering even the most trivial data about persons

2. Do I have even one user from the EU (or the state of California or any other place with similar privacy laws)?

If the answer to both of these questions is Yes, then you absolutely need a privacy policy. It’s the law. The deadline was May of 2018 so you’re late.

So now that you know you need one, where to get it?
I have tried a half-dozen services so you don’t have to. Sometimes, a service rises head and shoulders above the others and that is certainly the case here. Go to Privacypolicies.com and pay a one-time fee of $40 for the GDPR (about 250 Dkr) or $50 for an all-inclusive international policy that you can either download or let them host for free indefinitely. The latter option ensures that your policy stays updated. For my money, this is the way to go.

The policy is tailor-made for you; it isn’t a template or one-size-fits-all. You answer a few easy questions and pay your fee and your policy is generated. You can download as a Word document or a PDF or some other options. You also get a link to the hosted version so you can integrate it into your website. The entire process takes less than 10 minutes.

Okay, you got one. Now what?
If you are one of my clients, send me the link to your privacy policy and I will integrate it into your website at no charge.

Why should you take my word for it?
I have no affiliation with this service and I get no form of kickback. I tried several free options but they required a lot of time to include information about the third party services I use. I also tried some of the more expensive options but I didn’t like paying several dollars each month for something so annoying as a privacy policy. This service was a happy medium with a modest one-time payment. I’m done and dusted and don’t have to think about it anymore.

If you want to study the market, here is a helpful list of other options.

By the way, if you want to take a look at the Privacy Policy for my own small business, knock yourself out! You’re welcome to adapt it for your own use if you want to spend time instead of money.

Plan your new website

We have released a new version of our web planner to make it easier for you to gather your thoughts before starting a new web design project. Download it freely here

Add images to your articles

Total views increase by 94% if the article contains an image. Source: Skyword
Adding images increases views by 94%

A thousand voices

One thousand children, a thousand and one kazoos, seven musicians, a blue-haired witch, one conductor, a generous Minister of Culture, a spit-dripping dragon, one hand-puppet, a gazillion hours of rehearsals, 12 warm-up concerts, as many redrawn municipal maps, one new united municipality and to celebrate all that: one mega-concert at Forum Horsens.

alletiderskor2010
On March 22, 2007, one thousand small children will represent a united mid-Jutland and rock the hall, a venue recently visited by none other than Dolly Parton. The front figure this time is not Dolly but someone with just as noticable attributes - high-heeled boots and big hair, that is: Esmaralda, a.k.a. Tina Buchholtz.

To communicate with all these children, parents, teachers, choir directors, musicians, roadies, fans and other interested parties, a coordinated web site was required. Each group was able to download posters for their local concerts, order tickets online and upload the photos they took of their own kids.

Nine ways to lose trust

Nine ways to lose trust
How to avoid the mistakes that weaken your brand and stand between you and mutually beneficial online relationships. This article by Barry Feldman is a must-read.


Site launch for Peter Ettrup Larsen

Peter Ettrup Larsen
Conductor Peter Ettrup Larsen, currently a coach on Danish Television's popular "Maestro" program, chose JetSetNet to revamp his website while he was busy doing more musical things. We're proud to announce the launch of his site, with great photographs by Jes Eriksen. This one here, however, is by JetSetNet's Ann Powell Groner.

Check it out: www.ettruplarsen.dk

Village Video site launch

VVP
A new bride, a new office and a new website were Kansas CIty wedding videographer Bill Groner's New Year's resolutions this year. Or if not, at least that's what the fates had in store. The new website, complete with new product line and pricing structure, was released yesterday. Congratulations Village Video Productions.

See it here: www.villagevideoproductions.com

Moo

Image by Sashama (cc)
I was at the Reboot (un)conference in Copenhagen last week, an inspiring and exciting event. Met a number of talented and interesting people and we exchanged business cards. Most everyone but me had Moo cards, so I determined to up my cool quotient as soon as I got home. What are Moo cards? Tiny, colorful strips of cardboard (they come in notecard size too but the cool ones are the stick-of-chewing-gum size. t's an online service - you choose from your Flickr collection, upload images or whatever other online photo service you have and they support. Crop the images to suit the desired format and enter payment details. Shortly after, your cards are delivered. See what others have done with their Moo cards.

Some rights reserved

Creative Commons
Instead of "All rights reserved" you might be interested in offering material with "some rights reserved". Many many independent musicians, authors and other creators of original content enjoy the freedom, flexibility and protection of a creative commons license. This site explains the concept and provides lots of information and examples.

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